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Facebook alone handles more than 600 million searches per month and over 30 billion page views with its user base growing by 3% week over week. Facebook is only one of many social networking sites on the web, along with other sites such as MySpace and LinkedIn. Catering to people of all ages, these users tend to spend an average of 2.3 hours a day using social networking sites.
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The process of getting your website indexed and ranked highly in the search engines is known as Search Engine Optimization. SEO is the best way in which to consistently drive targeted traffic to your website. Optimizing your website for the wrong search terms will ultimately send the wrong kind of traffic to your website, making for poor conversion rates and high bounce and exit rates.
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Pay-Per-Click Advertising, or "PPC” as it is more commonly known, is an excellent way to get your message across. By creating advertisements which are written to appeal to a specific audience, driving traffic to your website becomes much easier. Your ad is seen by thousands exactly when they are searching for your product or service.
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Conversion Architecture involves
understanding your prospective
customers and their needs and
desires. When you can determine
exactly what those needs and desires
are, you will find yourself in the
unique position of being able
create highly focused marketing
campaigns that cater to each
individual prospect. |
Smart companies use eMail marketing as a “catalyst” to sell more services.
Email Communications Strategy:
- Email Template Design and Content Creation
- Microsite/Registration Page Design
- Email Testing and Optimization
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Landing Pages are really launching pages. Landing Pages launch your visitors into a specific area of your online business. Marking the point of entry into your site, a landing page focuses on the conversion goal most likely to compel its
audience into the desired action. |
 Display Advertising
Build brand and product awareness
with online display advertising
(banner advertising) developed
specifically for local and regional
businesses. Display ads can also
work in tandem with PPC and SEO
programs by retargeting your ad to
customers who have previously
expressed interest in your business
by visiting your website. |
We provide web design and website development for clients looking to grow their business. What differentiates us from "traditional" web designers, however, is that we provide a comprehensive Internet Marketing strategy aimed at increasing web traffic to yourwebsite and ultimately converting this web traffic into clients and customers. |
E-Learning
Our complete, scalable eLearning solutions are equally suited to organizations that are new to eLearning or already experienced with delivering training online. They can accommodate a multitude
of learning paths and deliver a curriculum specific to each unique learner. |
